In 2015, Joel, the founder of 3Realty, was leading a well-established finance brokerage firm when he began to hear the many frustrations of his clients. From developers struggling to move their property stock to everyday people seeking guidance when selling their homes, Joel recognised a gap in the real estate market that was being underserviced.
Meanwhile, on the other side of the world, 3Realty co-founder, Walter, who was the Managing Director of Reinhard Marketing at the time, was experiencing similar challenges. As a landlord himself, he was experiencing firsthand the many disappointments shared by landlords of the constant battle to influence property managers to select the right tenant for a property and the day-to-day management of the asset. Walter realised that the industry needed a fresh approach.
A late-night Skype call brought the two entrepreneurs together, they quickly agreed that there had to be a better solution and they agreed to “talk property” upon Walter’s return to Australia. After months of consideration, they came to a realisation that would shape their business vision. They ascertained that in every real estate transaction, three parties must come together to achieve the best outcome. Whether it’s a seller, a buyer, and an agent or a landlord, a tenant, and an agent, the collaboration of these three parties is essential to success.
With this in mind, 3Realty was founded as a boutique brand with a long-term vision to bring a new level of synergy to the real estate industry and beyond. By prioritising the needs of all parties involved, their focus was on creating a real estate experience that is tailored to each client’s unique requirements. This approach has allowed them to build strong, long-lasting relationships with their clients, and establish themselves as a trusted partner in their real estate journeys.
Joel and Walter understood that to attract the best talent, they needed a successful formula. They decided to ensure that their representatives, employees, and contractors could be shareholders in their business, contrary to many traditional business. This approach proved to be a winning strategy for the company’s long-term growth as they started to attract high level talent and respected industry leaders to the business.
3Realty is committed to providing the most rewarding real estate service in the market, no matter where you are in your property journey.